Privacy Policy

How we are keeping you and your information safe.

Privacy Policy – Designer Sofas Group Ltd

Designer Sofas Group Ltd (“we”, “us”, “our”) is committed to
protecting your personal data and respecting your privacy. This policy explains
how we collect, use, and protect your personal data when you interact with us,
including through our brands Designer Sofas and Natuzzi.

For the purposes of applicable data protection law, including the
UK GDPR, the data controller is:

Designer Sofas Group Ltd

Unit G1 Brent South Shopping Centre
Tilling Road
London NW2 1LS

1. The Information We Collect

We may collect and process the following categories of personal
data:

Information you provide to us

  • Name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Payment and financial information (including finance applications)
  • Any correspondence you send to us

Information we collect automatically

  • IP address
  • Browser type and device information
  • Website usage data (pages viewed, products viewed, time spent on site)

Information from third parties

We may receive personal data from:

  • Finance providers (e.g. Novuna Personal Finance)
  • Credit reference agencies
  • Delivery and logistics providers

2. Lawful Basis for Processing

We process your personal data on the following lawful bases:

  • Performance of a contract: to process orders, payments, deliveries, and warranties
  • Legal obligation: to comply with legal and regulatory requirements
  • Legitimate interests: to improve our services, prevent fraud, and manage our business
  • Consent: where required, including for certain marketing communications and optional third-party services

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders
  • Arrange delivery and installation
  • Manage warranties and after-sales support
  • Process finance applications
  • Communicate with you regarding your purchase
  • Improve our website and customer experience
  • Send marketing communications where permitted by law

Sustainability Initiative (Gift Trees)

As part of our environmental initiative, we partner with Gift Trees to plant a tree in connection with your order.

To facilitate this, we share your name and email address with Gift Trees solely for the purpose of issuing your planting certificate.

We rely on our legitimate interests in promoting sustainability and enhancing customer experience.

You have the right to object to this processing at any time, either at the point of purchase or by contacting us.

Gift Trees will process your personal data in accordance with their own privacy policy.

4. Marketing Communications

We may contact you with information about similar products or services where permitted under applicable law.

  • You have the right to opt out at any time
  • Every marketing communication will include an unsubscribe option
  • You can also opt out by contacting us directly

5. Disclosure of Your Information

We may share your personal data with:

  • Group companies within Designer Sofas Group Ltd
  • Service providers and subcontractors (e.g. delivery companies, IT providers)
  • Finance providers and credit reference agencies (where relevant)
  • Analytics and search engine providers

We require all third parties to respect the security of your data and to process it in accordance with the law.

We may also disclose your personal data:

  • To comply with legal obligations
  • To enforce our terms and conditions
  • To protect our rights, property, or safety, or those of our customers

6. International Transfers

We do not routinely transfer your personal data outside the UK.

If we do, we will ensure appropriate safeguards are in place, such as:

  • Adequacy regulations
  • Standard contractual clauses

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Order and tax records: typically up to 6 years
  • Warranty and customer service records: as required for support purposes
  • Marketing data: until you opt out

8. Data Security

We take appropriate technical and organisational measures to protect your personal data, including:

  • Encryption of payment transactions (SSL)
  • Secure servers and access controls
  • Staff training and data protection policies

While we take reasonable steps to protect your data, no system is
completely secure.

9. Your Rights

Under the UK GDPR, you have the following rights:

  • Right of access – to request a copy of your personal data
  • Right to rectification – to correct inaccurate or incomplete data
  • Right to erasure – to request deletion of your data
  • Right to restrict processing – to limit how your data is used
  • Right to data portability – to receive your data in a usable format
  • Right to object – to processing, particularly for marketing
  • Right to withdraw consent – where processing is based on consent

You also have the right to lodge a complaint with the Information Commissioner's Office.

10. Cookies

Our website uses cookies and similar technologies to distinguish you from other users and improve your browsing experience.

For more information, please refer to our separate Cookie Policy.

11. Contact Us

If you have any questions about this privacy policy or wish to exercise your rights, please contact:

Email:sales@designersofas.com
Address: Designer Sofas Group Ltd, Unit G1 Brent South Shopping Centre, Tilling Road, London NW2 1LS